FAQ
Straight answers to common questions.
No jargon, no runaround. If your question isn't here, reach out directly.
Working Together
Most clients start with an audit phase (2–4 weeks) that maps gaps and priorities. From there we move into a 3–6 month strategy and build phase with monthly reporting and adjustment cycles.
No. We work on rolling monthly agreements after the initial strategy phase. If the work isn't delivering, you can pause or stop with 30 days notice.
Monthly written reports with clear metrics, actions taken, and next steps. We prioritise async communication and keep meetings to decision-points only.
Yes. We work with international brands across e-commerce and regulated industries. As long as we can add genuine value and the category fits, location isn't a barrier.
Services & Scope
SEO optimises for traditional search rankings. AEO (Answer Engine Optimisation) structures your content so AI-powered answer engines — like Google AI Overviews and ChatGPT — cite your brand as a trusted source. We build for both.
We design campaign strategy and provide channel plans, but we don't manage ad accounts day-to-day. We can work alongside your paid team or recommend partners who execute to our strategy.
We focus on search strategy, content systems, and campaign architecture. For design and development, we partner with specialists and ensure the build supports our SEO and content strategy.
E-commerce/DTC brands and regulated industries (cosmetic clinics, allied health, financial services). These are categories where the stakes are higher and generic advice actively hurts.
Pricing & Results
Projects typically range from $3,000–$10,000/month depending on scope and complexity. We'll give you a clear number after the initial discovery conversation — no hidden fees.
Search and content strategies typically show meaningful traction in 3–4 months, with stronger returns after 6. Campaign work can move faster. We set realistic timelines upfront — no "you'll rank #1 in 30 days" nonsense.
No. Anyone who guarantees specific rankings is being dishonest. We guarantee disciplined execution, transparent reporting, and strategies grounded in evidence — not promises we can't control.
Still have questions? Let's talk.
We'll give you a straight answer — and a realistic take on whether we're the right fit.